Walter Akolo

SEO and content strategy, built on 15+ years of doing the work

Hey, I’m Walter Akolo. I help SaaS and B2B companies turn search into sales. That means finding the searches and AI answers your buyers rely on, then building and refreshing pages that answer their questions.

My story

I started as a freelance writer in 2011 with a love of reading and writing, and a lot of curiosity about where my articles ended up. That curiosity turned into blogging, email marketing and, eventually, SEO.

Along the way I built my own audience. My blog, FreelancerKenya, passed 3 million views, its email list grew past 20,000 subscribers, and I trained more than 6,000 writers. I retired that training in 2023 to focus fully on client work. Today, I:

  • Optimize bottom-of-funnel pages as an SEO/AEO content specialist at Contact, on brands like Shopify, Kajabi and beehiiv
  • Run keyword research for HostAdvice across 22 hosting brands and five content types
  • Plan and refresh content for SaaS teams, from comparison pages to product pages
  • Build briefs, checklists and QA steps so content teams can ship without guesswork
  • Help founders position themselves clearly on LinkedIn

Outside work, I’m a husband and a proud dad of four. My faith and my family come first.

Ready to make search a stronger source of qualified leads? If you’re ready to invest $4,000 or more in SEO work, book a 30-minute call and let’s discuss your goals.

What SEO and content colleagues say

  • SEO strategy and AI-search visibility

    I’ve had the opportunity to work with Walter, and he’s proven to be an exceptional SEO expert who consistently goes above and beyond. His expertise in organic growth strategies has helped our clients significantly increase their visibility across both traditional search engines and emerging LLMs.

    Walter provides actionable insights that deliver real results, not only truly understanding SEO, but also knowing how to translate that knowledge into strategies that drive meaningful growth.

    If you’re looking for someone who combines expertise with genuine commitment to client success, Walter is your guy. Highly recommended!
    Suzanne Montoya
    Suzanne Montoya
    Sr. SEO & Digital Marketing Strategist
    LinkedIn recommendation
  • Content planning and SEO delivery

    [His role at SweetProcess] has grown since then to cover the content planning, SEO audits and refreshes, publishing checks, and team coordination, alongside the writing.
    Owen McGab Enaohwo
    Owen McGab Enaohwo
  • Long-term trust and reliable delivery

    Walter has been our go-to content writer for years, turning every brief into clear, engaging copy that rarely needs a second pass.
    Eddie Segal
    Eddie Segal
    SEO Specialist, HostAdvice
    LinkedIn recommendation · Excerpt
  • SEO knowledge and client focus

    Honestly, it’s nothing short of a privilege to work with Walter.
    Not only is he extremely well versed in all aspects of SEO and content, but he is also always detailed, thorough, and genuinely interested in obtaining the best results for clients, which he always achieves!
    Walter keeps abreast of all the latest in the industry and is a professional at every level.
    Oh yes, and he not only wears the best shirts but also always shows up with a smile!
    Lisa Steingold
    Lisa Steingold
  • Search-optimized content and editorial delivery

    Walter has proven himself to be an outstanding content professional throughout our working relationship.

    His skills as a writer made him stand out from the beginning: he knows that effective content requires more than strong copy and incorporates visual elements and data analysis to create content that provides genuine value and insight to readers.

    As an Editor managing multiple clients, Walter demonstrates excellent project management skills and maintains consistently professional standards. He’s always on time and great at taking feedback.

    When it comes to SEO, his skills are solid and well-applied. Walter can craft content optimized for search engines while preserving the natural flow and readability that engages human audiences.

    For any content-related work, Walter delivers reliable, high-quality results. I can confidently recommend him for content creation or editorial roles.
    Juan José Restrepo Gómez
    Juan José Restrepo Gómez
    SEO & Content Management for Media and SaaS
    LinkedIn recommendation
  • Strategy and independent execution

    Walter operates independently, requiring no micromanagement, as his competence is evident. He engages in discussions about the broader picture, presenting a range of thoroughly researched strategies and ultimately executing with a focus on best practices.
    Nikki Estes
    Nikki Estes

Let’s talk about your SEO goals

If you’re ready to invest $4,000 or more in SEO work, book a 30-minute call to discuss your goals and whether we’re a good fit.